Widex: Interactive Packaging

Hearingaidw_2

Spotted over at NOTCOT, this is some of the most innovative packaging I have ever seen. This is packaging for a digital hearing aid, it visually enables the hard of hearing customer to see an animated soundwave in action. They use a semi-translucent plastic sleeve around the box that creates an animated illusion as you slide it out. The design is by Copenhagen studio Goodmorning for Widex digital hearing aids. You must continue reading below to see a video of this packaging in action, its ingenious!



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