Very nice work by designer Brian Peters. Here is what he has to say about his Tea Hugger package:
"I often find myself admiring the many incredibly well branded "boutique" style tea packaging examples there are to be found in specialty shops and larger retailers like Whole Foods. I wanted to create a look and feel with a similar level of distinction and elegance, yet at the same time feel inviting and earthy. I incorporated an undulating (rolling) edge band and violator as well as a curved border around the logo to support this effort and to add softness. I aimed for a liberal use of unique, visually enticing elements to solidify a brand, while keeping them from becoming overwhelming or too busy. A light background pattern is distinctive, yet delicate enough to allow the more important communication to be the primary focus. I shopped it around in the hope of finding someone to bring it to market, but my prospects ultimately deemed the tea category too saturated to break into. So it remains my tribute and salute to those many great designers who have inspired me. Thanks to all of you. "
Le Belge Chocolatier
Designed by The Dieline's own Yael Miller of Miller Creative, the packaging for Le Belge Chocolatier is exceptional. She sent me one of these recently (thanks Yael!), and it is truly special. The color combination of lime green and chocolate brown is one of my favorites, and the box has a high end textured finish with the Le Belge logo debossed in. You open it up by untying the ribbon, and the delicious chocolates are sitting inside. A few little touches that I love is that the ribbon is built into the bottom portion of the box, and the glossy finish on the inside is a nice contrast to the textured outside.
Student Spotlight: Laura Berglund
New work by Laura Berglund, student at The Kansas City Art Institute:
"This project was focused on branding a self-proposed topic, mine being a hot air ballooning company, Reve (a french term meaning "to dream", since the hot air balloon originated in France) that ends each tour with a picnic and champagne. Most ballooning companies out there are very childish and unrefined, so my goal was to create a ballooning brand that was more than that– something classy and sophisticated, yet still with an easy-going and friendly vibe, to keep it approachable.
I discovered during my research of hot air balloons that the first balloon to take flight landed in an angry farmer's field, who came running out of his house with a pitchfork ready to attack the intruders. The flyers appeased him with the champagne they brought along, and ever since, it has become a tradition to drink champagne after every balloon excursion.
Thus, I created a line of food packaging, including champagne of course, which was designed upside down to reference the shape of the hot air balloon. I incorporated hand-generated typography to keep in line with the friendly attitude, using only pops of bright color, yet black and kraft paper brown became the dominant colors, to keep it refined."
Many more images of this beautiful line after the jump!