The goal of The Dieline is simple: to become the leading package design resource on the web. There are many design resources and blogs out there, but few, if any, focused exclusively on the important role of package design.
Product packaging not only secures and protects a product, it is the direct link between the brand and the consumer. It is what determines if a product is successful or not. Packaging plays a pivotal role in ensuring consumers' perception of the brand and the product.
From labels to bags, tags to boxes, and bands to bottles, we want to define good packaging design, as well as discuss the issues faced by designers in the field. We hope that you enjoy, learn, contribute, and most importantly, are inspired.