TheDieline.com: Package Design

Need to convince your client to re-do their packaging?

Here's a Forbes article that will convince even the skeptics that packaging is Very Important.

via Quipsologies

Nalgene Kits

Hi everyone, i've been out traveling and I have found it hard to post frequently on the road, thanks to Yael for keeping the site alive while i've been out! I found this and though it was really neat that Nalgene is now being used as packaging! Nalgene, known as a container manufacturer, started with scientific containers then expanded to containers for outdoors. Now Nalgene is offering kits where the classic 32oz bottle is the packaging, each of theme have their own signature color and consistent branding among them. Great idea! Probably pretty useful to have around too.

(via NOTCOT)

True Fruits

True Fruits. Fruit smoothies that really look as if they were just blended and bottled fresh. Note the markings along the side which state the contents (in German - see the close-ups after the jump...)

(via ReubenMiller, CoolHunter)

Laboratorie Reméde

Laboratorie Reméde skincare products are packaged in refreshingly simple packages without being boring. The simple, flat silhouette of a flower is placed in strategic locations on the tubes and bottles in fresh, appealing colors.

Furoshiki - The Old Way is New

Who says you have to package everything in a box or bag? How about wrapping a product in fabric or paper?

"The Japanese Ministry of the Environment has come up with a great guide on how you should wrap things using a traditional furoshiki (wrapping cloth)."

A great environmentally friendly idea, that's based on an age-old concept and applied to new-world issues.

(via ReubenMiller, MocoLoco)

Breyers Swirls

Some nice CPG design work - great example of tight type treatments, strong flavor color cues and just plain mouthwatering style. This product line will jump out on the busy ice cream shelves. I think I'm going to have to look out for it and do some 'taste testing'!

Here's the commentary from ShelfImpact's newlsetter.

"Unilever's Breyers brand created a new ice cream product based on new processing technology that swirls extra silky, smooth ice cream together with a range of indulgent toppings. Marketed under the Swirls subbrand, packaging sells the ice cream's distinctive design pattern to consumers.

Smith Design created the identity and label design for the line of quarts in six flavors. The Swirls brand name, printed in whimsical typography on the label, highlights the product's swirl effect, evident through the clear plastic container.

Mouth-watering illustrations of fruit and toppings call attention to the ice cream's "freshly made" ingredients and accentuate the product's eye appeal at the point of sale."

Cocktails by Jenn

Ive seen these before and I have always loved the packaging. Cocktails by Jenn is an innovative spirits company that created a stylish new lifestyle brand targeted towards the female cocktail drinker. Cocktails by Jenn is a collection of flavored, ready-to-drink, premium-vodka cocktails packaged in a purse-shaped tote. I like the extra touch of the charm on each one.

Dr Sebagh

Dr Sebagh high-end skincare products (this stuff is expensive, man) are packaged in a cool way - little test tubes. The numbers along the sides show how much to use. It's effective and catches a lot of attention - something you've got to do when you're selling $155 dollar vials of magical skin powder.

via ReubenMiller