TheDieline.com: Package Design

popchips

Popchips makes air-popped chips that are distinctive from fried and even baked chips. To distinguish their product from the many similar products out there, the packaging had to do the talking. They achieved this with a look that is spare, friendly and a little bit gourmet. Here's why I think the look works:

• Rounded sans-serif type says we-don't-take-ourselves-too-seriously in a friendly way without being silly
• Lots of open space with rich color and slight canvas texture that adds a gourmet feel and helps it stand out among much busier packaged snacks
• The chips are photographed with a shallow depth-of-field and appear to be floating, which reinforces the airy quality of the chips. The look is enhanced by carefully staged shadows.

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Starbucks Black Apron

Extremely impressive packaging from Starbucks for their exclisive Black Apron coffee. Look at that diecut! Beautiful.

Japanese Paper Craft

An article on Ping Magazine written by Ryoko and Rie Ishimi, talks about the art of paper craft. These are no kiddie arts-and-crafts projects. Check out the intricate paper crafts on display by AssistOn at Harajuku in Japan.

Anthony: Logistics for Men

Anthony is a skincare line designed and developed exclusively for men. It has a strong, structured, and masculine design style, no flowers and frills here. The copy easily and clearly explains the product benefits and use in a fun mock-scientific way. Click continue below to see more of this line...

Cowshed

Inspired by none other than wallpaper, the packaing for Cowshed bath and body products is stunning. Continue for more of this fantastic packaging!

Bath & Body Works: Aromatherapy

Bath & Body Works' Aromatherapy Line is the number one selling Aromatherapy Collection in the world. With its beautiful packaging that is one part apothecary and one part contemporary, it is no wonder why it is number one!

Studio Spotlight: Pearlfisher

With top clients such as Coca-Cola, Absolut, and many more, design studio Pearlfisher, based in London, produces nothing but amazing work! Click continue below to see more...

Absolut & Level

Absolut's amazing packaging is designed by Pearlfisher. What I really like about this packaging is the family resemblance, not only between products but between the absolut brand and the level brand. While level is positioned as an super-premium vodka, it the shape of the bottle, especially the neck and cap bear a resemblance to the absolut bottle.