TheDieline.com: Package Design

Tocca Beauty

Pristine packaging from Tocca. Continue for more...

Exclusive: Moment Du Chocolat

Thanks to the amazing designers at Brandhouse, we have an exclusive preview of "Moment Du Chocolat", a single serving hot chocolate pack. This is a very innovative concept as well as a top-notch design, some of the best hot chocolate packaging I have ever seen, and working in the gourmet food industry I have seen alot!

Structural Package Designs

Structural Package Designs, by The Pepin Press, is a great resource for various structural elements in folding-carton package design. The great thing is that the book includes a CD with vector EPS files of all packaging examples in the book. I find it's useful for swiping tuck-locks, auto-lock bottoms and more complex folding techniques for when you want to build a 'working' comp without having to depend on the client getting you the packaging vendor's CAD dielines. If you've always said about dielines, "I don't do those", then this book is a good way to break into it. And you'll see it's really not that big a deal.

Nature Girl

Natural organic beauty products - by Nature Girl. Great, hippie-like poetic scrawling all over their packaging. Kind of fresh, IMHO. I've seen the 'lots of words' look before, but I enjoyed their unusual take on it.

London Tea Co.

London Tea Co. line of teas was recently featured by Wallpaper magazine as an eco-friendly tea. In their words, "Coming across a reference book on Japan in his own home was all it took to inspire The London Tea Company founder to create the environmentally friendly packaging he uses for his organic teas...

Contribute to The Dieline!

Have any packaging that you love and want to share with the world? Have any great ideas for the site? Are you a designer and you have some great new design you want to show off? Anything you want to see here that you think is missing? Let us know! Email TheDieline@gmail.com!

Rick's Picks Gourmet Pickles

Neat-o pickles packed fresh and simple by rick's picks. I love the simple label. The use of plain white labels reinforces their small-batch, freshly-made appeal. Also note the traditional Mason® jar used to pack them.

ck IN2U Fragrance

Calvin Klein has done it again with this latest fragrance packaging for IN2U (website has a longish load time.) What I like most about these bottles is the gently colored glass which is revealed dramatically at the base with a heavy drinking glass-like weightiness. The beauty of the glass really shows. The opaque white body is simple in finish and form and seems to take its cue from industrial bottles (this one looks like bleach to me.) Also take note of the name 'IN2U' is a definite take-off from the instant messaging trend ('IM so IN2U'.)