For more than 45 years, Smokey Denmark has been known among Texas’ many BBQ joints as the premier purveyor of high-quality, whole-smoked meats. Recently, Smokey Denmark has begun marketing itself directly to consumers who have been enjoying its meats for decades at their favorite BBQ restaurants without ever having known the Smokey Denmark brand. McGarrah Jessee created package design and graphics for this new marketing effort.
"We figured, why limit ourselves to a stationary billboard when we can design a billboard on wheels that travels all around Texas?"
Designed by McGarrah Jessee
City: Austin, TX