Perfectly Pearl: Neenah Packaging’s New Paper Board is a New Level of Luxe

What do you think of when you imagine packaging with a pearly sheen to it? Elegance, sophistication, and class. But, of course, it has to be done right. When Neenah Packaging re-introduced their folding board line in 2015, their connections in the beauty and fragrance industry told them something was still missing from the lineup: a pearlized visual. While this isn’t revolutionary in the world of packaging design, the look and feel of a lot of the options felt a little too mass-produced—not exactly a great match for something that exudes style and grace.

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Brand New, You’re Retro: Why Retro Design has Become Youth Design

The supermarket aisle has become a bit more precious than it used to be. The dominance of  of e-commerce, digital advertising and social media has lessened the pressure on physical packagings to give the hard sell. As a result, brands have embraced more and more beautiful, uncluttered designs that strive hard to communicate a brand’s highest purpose. This newfound purity of purpose has strong echoes of an earlier, simpler time.

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Packaging Rethink is Central to a Plastic-Free Future

A decade ago carbon offsetting was the in thing. Multinationals queued up to invest in projects that would delay the onset of manmade climate change. Even activities as polluting as Formula 1 racing could be declared carbon neutral if its proprietors were willing to dig deep enough. Signed in 1997, the Kyoto Protocol encouraged sovereign states to get in on the act, with both industrialised and emerging nations ploughing billions into carbon offset schemes.

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