You might have noticed that one of America’s favorite drugstore brands is looking a little different these days. New York based agency Established have redesigned the branding and packaging for Covergirl. The look is a complete overhaul of what was before, making for a beautiful minimalistic design solution that lets the product shine on its own.
The Doux is a hip hop inspired natural hair care line that has recently been introduced to the hair aisle in Target. Bright neon colors and 90’s inspired brush lettering make for a nostalgia inducing packaging solution that will look great in your bathroom.
Indian agency NH1 Design created this sanitary pad packaging that takes on the stigma associated with menstruation. With striking red elements and straightforward copy, the design is one that aims to change the conversation in a unique way.
Noreste designed the elegant packaging for Abracadabra, a sophisticated perfume that was given out as a Christmas gift. The perfume and packaging feature a minimalistic approach that allow for an understated sense of luxury.
Futura designed the branding and packaging for Ovation, an eye health clinic that prides itself on delivering high-quality care for their patients. With a black and white color scheme and white on white details, the overall look and feel is extremely high-end and contemporary.
Moon Troops designed the packaging for Moerie, a high-end hair care brand. With rich brown coloring and humanist typography, the overall feel is one that is natural and organic, reinforcing the quality of the ingredients found within the product.
Studio Parallel designed this pretty packaging for BYBI, a new natural skincare line. The design features a fun color scheme that differs from the typical black and white usually seen in skincare, making this design a standout.
The idea behind Green Gate London is simple: keep things natural and shine from the inside out. Designed by Parker Williams Ltd, the look captures the essence of wellness with distinct colors, botanical illustrations, and a little bit of gold foil to add some elegance.
In a market of products that normally look the same, this toothpaste packaging stands out. Imaginaria Creative created the beautiful floral-inspired packaging for Teagrance, an all-natural toothpaste brand.
Lavernia&Cienfuegos designed this clean and elegant packaging for Oily Skin, a skincare range created with a younger demographic in mind. Classic typography makes for a simple yet sophisticated packaging design solution.
If you’re a Star Wars™ fan you’re sure to love this perfume packaging. Perfected Designs created this licensed packaging for a special limited edition set of Star Wars™ perfumes and it’s surprisingly elegant.
BGN has created the packaging for Natural Therapy London, a natural skincare range that specializes in providing products backed by science. What makes this skincare range stand out packaging wise is the way texture has been incorporated in the overall design, adding dimension and reinforcing the organic quality of the product itself.
No longer do you have to choose between high quality products or items that are good for the environment—Wise Men’s Care is both! Designed by Ethos, the packaging strips away the unnecessary (just like their products) and instead focuses on doing simple things, simply right.
In the cosmetics world, the color white dominates the landscape. That’s why seeing this bright and sunny packaging for ASARAI is a breath of fresh air. Designed by Mousegraphics, this new cosmetics brand wants to bring some quirky fun into an otherwise oversaturated market.