This isn’t your typical beer packaging, in fact, it’s not beer packaging at all! Luckies of London have created a clever novelty design for sock packaging that takes inspiration from beer and brewery graphics.
Makebardo designed the clean yet enticing packaging for East Street Cider. The design features wonderful illustrations and a color palette that differentiates the product from others within the market.
Iva Plavcheva designed the packaging for I/TEMS, a Bulgarian brand of home fragrances that want their products to be considered the “soul of the home” by their consumers. The design features beautiful whimsical illustrations in addition to an elegant appeal overall.
Using graphics by illustrator Stanley Donwood, Freytag Anderson created assertive packaging for flourishing independent brewer Up Front. Striking black and white contrasts on matte paper labels give Up Front’s nautical theme an unmistakable twist.
It’s no secret that the majority of the world claims football (also known as soccer for us Americans) as their go-to sport to enjoy. For 2018, Pepsi has released a range of special edition cans that celebrate the Polish and Russian football teams and their players.
Designed with socializing in mind, Two Hats features a design inspired by a deck of cards. On one side of the lime and pineapple, a Gen-Zer rocking some shades and on the other, what appears to be a greek god/goddess on the other. Whatever it is, we're feeling it!
Bold lettering and vivid colors now stand proudly on the front of 56's brew. Both eye-catching and sleek, Matt Erickson successfully helped the brewery redefine who they were as a company while still keeping true to their brew with this attractive can.
Hailing from Queenstown, New Zealand, makebardo crafted a stylish, yet elegant design to match Waitiri's premium lager. The design features black on the top and white on the bottom with a golden sticker smack dab in the middle shouting out its greatness.
Following up on their beautiful initial redesign for Loch Lomond Brewery, Thirst Craft has come out with more visually-stunning designs for the Scottish beer brand. This time, the designs take inspiration from the gorgeous landscape of the Loch Lomond area itself.
Norwegian agency Creuna designed this unique packaging for Voss Fellesbryggeri, a local craft brewery with a new range of cider offerings. The design is intriguing in that it incorporates a variety of elements that normally wouldn’t seem to work well together, but the end result is a striking design that stands out from other ciders within the market.
Jolby & Friends designed this vibrant packaging for Hopworks Urban Brewery. The designs feature a variety of playful and fun illustrations along with a bright color palette, making for an eye-catching solution that stands out.
If you’re an NFL fan, this project just might be for you. Jones Knowles Ritchie designed this striking packaging for the NFL’s 2017 special edition Bud Light bottles. The bottles serve as a way for football fans to show off their team spirit while simultaneously enjoying a nice cold one.
Farm Design created this clean design for Bivouac Ciderworks’ range of hard ciders. The design features an earthy color palette and small illustrated details that make it a truly special standout product.
Jones Knowles Ritchie designed this super striking limited edition packaging for Budweiser’s 2017 Holiday campaign. The design pays tribute to the history of the company while also making sure the brand maintains a sense of modernism at the same time.
Austin based Guerilla Suit designed these Western-inspired brews for Big Bend Brewing Company. The packaging captures the spirit of West Texas by incorporating beautiful vintage-inspired typography and a modern yet rustic color scheme.
Lyft is the newest company to dabble in brand extensions by releasing their own range of craft beer. Earlier this year, the company teamed up with Chicago’s Baderbrau Brewing to create their Five Star Lager in an attempt to promote their services as a safe way for people to get home after a night out on the town.