Established in 2007, The Dieline is the brainchild of Andrew Gibbs, who sought daily inspiration while working as a packaging production artist. Noticing a void for package design inspiration on the web, he began to catalogue packaging by googling images or snapping pictures of packaging on shelf - often leading to his removal from stores. 

What began as a personal blog soon became a dedicated platform for the the package design industry and its practitioners, students and enthusiasts. Its purpose is to define and promote the world's best package design, and provide a place where the package design community can review, critique and stay informed of the latest trends and projects being created in the field.

Within two years of its inception, The Dieline became the most visited website on package design in the world, capturing a readership spanning millions across hundreds of countries.  Through its rapid growth, The Dieline has expanded beyond a website to include an annual design competition - The Dieline Awards - as well as an annual design conference - The Dieline Conference.  The Dieline also published its first book, Box Bottle Bag in 2010, which became the #1 selling package design book on Amazon. 

The Dieline remains as the industry's source for package design, ushering a new wave of designers and enthusiasts. 



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Andrew Gibbs

CEO, Founder + Editor In Chief 

Andrew's passion for design developed at an early age when he first discovered Photoshop 4. After receiving his bachelors in graphic design at the age of 19, he began his career in package design as a production artist for a gourmet gift company where he designed products and packaging for major national retailers and brands including Target, Bed Bath & Beyond, and Jelly Belly. He saw a great need for daily package design inspiration for his own work, and founded The Dieline in 2007. It quickly became the most read package design website in the world.

Andrew now serves as CEO and Editor-In-Chief of The Dieline where he shares his passion for package design with millions of readers. Since then, he has founded The Dieline Awards, now in its 6th year, to formally recognize the world’s best consumer product packaging design. He also founded The Dieline Conference at HOW Design LIVE, now in its 5th year. He also serves as Creative Director for HOW Design LIVE.

He the author of Box Bottle Bag - The World's Best Package Designs from The Dieline, and is a monthly columnist for Entrepreneur Magazine. He is also an advisory board member of AIGA Los Angeles, and has recently joined the faculty at Art Center College of Design in Pasadena, California. 


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Grant Van Sant

Editor at Large

Grant is from Los Angeles but divides his time between New York, Nashville, Sydney and Florence. He studied film at NYU and writing at Vanderbilt.
He has worked as a brand strategist on both the client and agency side. He has done design and video work for Nike, IBM, and has advised numerous startups. Grant has written for Huffington Post, Business of Fashion, and Cultural Capital. 
Stay up to date with Grant's latest projects at OssoInstagram, and Twitter.



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Jessica Sanchez

Marketing Manager + Editor

Jessica’s always had a love for design.  A creative cookie since her first set of scented markers, she would create masterpieces (at age 5 to her they were masterpieces) that her Mom would proudly post on the fridge.  This continued on through middle and high school, where she excelled in her traditional drawing and ceramics classes.  But then came her first photoshop class in high school, using Photoshop 5 (where the coolest tool was the gradient tool!).  She remembers the excitement she had when she received a 10/10 on her first creation, and it was then that she knew what she wanted to do.

After graduating from the Art Institute of California - Orange County in 2005, she started her first job as a package designer.  She felt the thrill of a rock star when seeing her first designs being sold in stores. Allowing her passion to guide her, she has developed a career focused on packaging, print, web, photo retouching and everything in between. 

When she isn't designing, she’s hiking, cruising the beach on her bike, traveling, or playing with her lovable dog Winston.

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Elena Massucco


Elena was born and raised in Italy but she had itchy feet and moved to Japan, France the UK - where she has been studying and working for the past six years. Her willingness to explore the unknown has given her the inspiration for her work and research which focus on creativity and intrepid ideas. 

An expert in marketing, branding and communication, Elena loves beautiful pieces of packaging but she equally loves the Tuscan Hills, blue cheese and cloudy cider. When she is not working on design you can find her cycling or eating pizza in Bristol.


Jenifer Tracy


Jenifer Tracy is the owner and Creative Director of JENCO CREATIVE, a boutique graphic design studio founded in 2007 in sunny Los Angeles. Jenifer’s work has been recognized as smart, effective and inspired and has won multiple awards. Having worked with a diverse range of clients from the  Got MILK campaign to Mary J. Blige, Jenifer has a relentless desire to create quality work that expresses her client’s personality and vision.

On a personal note, Jenifer is a California native currently residing in London, a French Bulldog enthusiast and a “cute shit” collector. As a designer with a deep love for pretty packaging, Jenifer is thrilled to be blogging for The Dieline, a site she’s been a fan of for years. Jenifer spends her spare time dog walking her frenchie PIppin, getting her nails done and napping. She’s also known for being a big loud talker and laughing a lot. 

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The Dieline is located in Downtown Los Angeles - Arts District inside
The Unique Space.

The Dieline
1275 E 6th St #204
Los Angeles, CA 90021