ABOUT THE DIELINE
Established in 2007, The Dieline is the brainchild of Andrew Gibbs, who sought daily inspiration while working as a packaging production artist. Noticing a void for package design inspiration on the web, he began to catalogue packaging by googling images or snapping pictures of packaging on shelf - often leading to his removal from stores.
What began as a personal blog soon became a dedicated platform for the package design industry and its practitioners, students and enthusiasts. The Dieline's purpose is to define and promote the world's best package design, and provide a place where the package design community can review, critique and stay informed of the latest trends and projects being created in the field.
Within two years of its inception, The Dieline became the most visited website on package design in the world, capturing a readership spanning millions across hundreds of countries. Through its rapid growth, The Dieline has expanded beyond a website to include an annual design competition now in its 6th year - The Dieline Awards - as well as an annual design conference - The Dieline at HOW Design Live. The Dieline also published its first book, Box Bottle Bag in 2010, which quickly became the #1 selling package design book on Amazon.
The Dieline remains as the industry's source for package design, ushering a new wave of designers and enthusiasts.
CEO, Founder + Editor In Chief
Andrew's passion for design developed at an early age when he first discovered Photoshop 4. After receiving his bachelors in graphic design at the age of 19, he began his career in package design as a production artist for a gourmet gift company where he designed products and packaging for major national retailers and brands including Target, Bed Bath & Beyond, and Jelly Belly. He saw a great need for daily package design inspiration for his own work, and founded The Dieline in 2007. It quickly became the most read package design website in the world.
Andrew now serves as CEO and Editor-In-Chief of The Dieline where he shares his passion for package design with millions of readers. Since then, he has founded The Dieline Awards, now in its 6th year, to formally recognize the world’s best consumer product packaging design. He also founded The Dieline at HOW Design LIVE, now in its 5th year. Andrew is the author of Box Bottle Bag - The World's Best Package Designs from The Dieline, and is a monthly columnist for Entrepreneur Magazine. He is also an advisory board member of AIGA Los Angeles, and teaches packaging design at Art Center College of Design in Pasadena, California.
Associate Business Partner
Jessica’s always had a love for design. A creative cookie since her first set of scented markers.
After graduating from the Art Institute of California - Orange County in 2005, she started her first job as a package designer and has worked as designer for 8 years. Working in a variety of roles and specifically as an in-house package designer for a variety of fortune 500 companies. Her love for packaging has lead her to have a leading role at The Dieline.
When she isn't designing, she's traveling, hiking, cruising the beach on her bike, or playing with her lovable dog Winston.
Evelio is the Creative Director of Design Packaging Inc., his reputation as one of the leading structural and visual packaging designers for international retail brands has led to successful collaborative partnerships with luxury brands spanning industries from fashion & beauty to wine & spirits. His extensive knowledge of processes, materials, manufacturing, and budgets, in addition to design, has led he and his team to become a trusted source in the ever-evolving world of retail.
Evelio’s co-authored book series Packaging & Dielines: The Designer’s Book of Packaging Dielines, a free resource in partnership with TheDieline.com continues his personal mission of supporting and building a global design community through collaboration and education.
Elena was born and raised in Italy but she had itchy feet and moved to Japan, France the UK - where she has been studying and working for the past six years. Her willingness to explore the unknown has given her the inspiration for her work and research which focus on creativity and intrepid ideas.
An expert in marketing, branding and communication, Elena loves beautiful pieces of packaging but she equally loves the Tuscan Hills, blue cheese and cloudy cider. When she is not working on design you can find her cycling or eating pizza in Bristol.
Jenifer Tracy is the owner and Creative Director of JENCO CREATIVE, a boutique graphic design studio founded in 2007 in sunny Los Angeles. Jenifer’s work has been recognized as smart, effective and inspired and has won multiple awards. Having worked with a diverse range of clients from the Got MILK campaign to Mary J. Blige, Jenifer has a relentless desire to create quality work that expresses her client’s personality and vision.
On a personal note, Jenifer splits her time between Los Angeles and London, is a French Bulldog enthusiast and a “cute shit” collector. As a designer with a deep love for pretty packaging, Jenifer is thrilled to be blogging for The Dieline, a site she’s been a fan of for years. Jenifer spends her spare time dog walking her frenchie Pippin, getting her nails done and napping. She’s also known for being a big loud talker and laughing a lot.
Special Features Editor
Michael Ellenbogen is a senior consultant, marketing, design and behavioral science strategist for Fortune 500 companies, interested in understanding how and why people interact with brands, products and services of all shapes and sizes. His focus is on bettering brands through unique positioning, experience differentiation and communicating value proposition – from packaging on a ready-to-drink consumer beverage to thought leadership of a large B2B manufacturer.
Michael lives in NYC, loves taking his Australian Shepherd Lyla on long strolls and enjoys coaching hockey.