About The Dieline
Established in 2007, The Dieline is the brainchild of Andrew Gibbs, who sought daily inspiration while working as a packaging production artist. Noticing a void for package design inspiration on the web, he began to catalogue packaging by googling images or snapping pictures of packaging on shelf - often leading to his removal from stores.
What began as a personal blog soon became a dedicated platform for the the package design industry and its practitioners, students and enthusiasts. Its purpose is to define and promote the world's best package design, and provide a place where the package design community can review, critique and stay informed of the latest trends and projects being created in the field.
Within two years of its inception, The Dieline became the most visited website on package design in the world, capturing a readership spanning millions across hundreds of countries. Through its rapid growth, The Dieline has expanded beyond a website to include an annual design competition - The Dieline Awards - as well as an annual design conference - The Dieline Conference. The Dieline also published its first book, Box Bottle Bag in 2010, which became the #1 selling package design book on Amazon.
The Dieline remains as the industry's source for package design, ushering a new wave of designers and enthusiasts.
CEO, Founder + Editor In Chief
Andrew's passion for design developed at an early age when he first discovered Photoshop 4. After receiving his bachelors in graphic design at the age of 19, he began his career in package design as a production artist for a gourmet gift company where he designed products and packaging for major national retailers and brands including Target, Bed Bath & Beyond, and Jelly Belly. He saw a great need for daily package design inspiration for his own work, and founded The Dieline in 2007. It quickly became the most read package design website in the world.
Andrew now serves as CEO and Editor-In-Chief of The Dieline where he shares his passion for package design with millions of readers. Since then, he has founded The Dieline Awards, now in its 6th year, to formally recognize the world’s best consumer product packaging design. He also founded The Dieline Conference at HOW Design LIVE, now in its 5th year. He also serves as Creative Director for HOW Design LIVE.
He the author of Box Bottle Bag - The World's Best Package Designs from The Dieline, and is a monthly columnist for Entrepreneur Magazine. He is also an advisory board member of AIGA Los Angeles, and has recently joined the faculty at Art Center College of Design in Pasadena, California.
Editor at Large
Born and raised in Los Angeles, Ivan’s exposure to pop-culture, design, and lifestyle has been instrumental in developing his aesthetic.
As a young child Ivan constantly nurtured his creative side - whether it was building LEGO cities, designing intricate Sims houses, or putting together a mix tape - creativity was his conduit to self expression. After transferring out of a traditional university where the curriculum left him uninspired, he began his studies at The Fashion Institute of Design & Merchandising in Los Angeles (FIDM). While at FIDM, he studied Visual Communications and learned to apply his perspective across various mediums.
Ivan began his career in public relations and events in early 2007, when he began working for Kelly Cutrone at People’s Revolution. His subsequent work has been featured in Flaunt magazine, Vogue Hommes International, 944 Magazine, Racked LA, among others. Ivan launched and The Dieline Conference, The Dieline Awards, and contributes to The Dieline as an editor at large.
Ivan is an avid traveler, foodie, and playlist master.
Jessica’s always had a love for design. A creative cookie since her first set of scented markers, she would create masterpieces (at age 5 to her they were masterpieces) that her Mom would proudly post on the fridge. This continued on through middle and high school, where she excelled in her traditional drawing and ceramics classes. But then came her first photoshop class in high school, using Photoshop 5 (where the coolest tool was the gradient tool!). She remembers the excitement she had when she received a 10/10 on her first creation, and it was then that she knew what she wanted to do.
After graduating from the Art Institute of California - Orange County in 2005, she started her first job as a package designer. She felt the thrill of a rock star when seeing her first designs being sold in stores. Allowing her passion to guide her, she has developed a career focused on packaging, print, web, photo retouching and everything in between.
When she isn't designing, she’s hiking, cruising the beach on her bike, traveling, or playing with her lovable dog Winston.