ABOUT THE DIELINE
The Dieline recognizes the absolute best in packaging design worldwide and brings awareness to the immense value that lies in well-designed brand packaging. Established in 2007, The Dieline believes that impeccable packaging directly informs the success of a product or brand. As the premiere resource in the industry, brand owners, consumers, marketers, agencies, in-house creatives, students, and enthusiasts around the world turn to The Dieline for recognizable, trusted, and valuable design content.
The Dieline is the world’s most visited packaging design website, and it highlights the importance and value of packaging design for brands in today’s world. By creating a platform where the community can examine projects, learn more about the design process, and stay informed of trends, it encourages designers and brands alike to question their own work and hold themselves to the highest standards possible. In addition to TheDieline.com, The Dieline also runs The Dieline Conference in partnership with HOW Design Live, The Dieline Conference International, and the annual The Dieline Awards, a competition that recognizes the world’s best consumer product packaging design.
Andrew's passion for design developed at an early age when he first discovered Photoshop 4. After receiving his bachelors in graphic design at the age of 19, he began his career in package design as a production artist for a gourmet gift company where he designed products and packaging for major national retailers and brands including Target, Bed Bath & Beyond, and Jelly Belly. He saw a great need for daily package design inspiration for his own work, and founded The Dieline in 2007. It quickly became the most read package design website in the world.
Andrew now serves as CEO and Editor-In-Chief of The Dieline where he shares his passion for package design with millions of readers. Since then, he has founded The Dieline Awards, now in its 6th year, to formally recognize the world’s best consumer product packaging design. He also founded The Dieline at HOW Design LIVE, now in its 5th year. Andrew is the author of Box Bottle Bag - The World's Best Package Designs from The Dieline, and is a monthly columnist for Entrepreneur Magazine. He is also an advisory board member of AIGA Los Angeles, and teaches packaging design at Art Center College of Design in Pasadena, California.
Jessica’s always had a love for design. A creative cookie since her first set of scented markers.
After graduating from the Art Institute of California - Orange County in 2005, she started her first job as a package designer and has worked as designer for 8 years. Working in a variety of roles and specifically as an in-house package designer for a variety of fortune 500 companies. Her love for packaging has lead her to have a leading role at The Dieline.
When she isn't designing, she's traveling, hiking, cruising the beach on her bike, or playing with her lovable dog Winston.
Editor In Chief
Evelio is the Creative Director of Design Packaging Inc., his reputation as one of the leading structural and visual packaging designers for international retail brands has led to successful collaborative partnerships with luxury brands spanning industries from fashion & beauty to wine & spirits. His extensive knowledge of processes, materials, manufacturing, and budgets, in addition to design, has led he and his team to become a trusted source in the ever-evolving world of retail. Evelio’s co-authored book series Packaging & Dielines: The Designer’s Book of Packaging Dielines, a free resource in partnership with TheDieline.com continues his personal mission of supporting and building a global design community through collaboration and education.
Theresa entered the world of design through The Dieline. With a background in writing and journalism, she has a passion for discovery and cultivating human connections. Her work for The Dieline is a constant journey to deeply understand all facets of the design process and to investigate what makes designers tick. Theresa's writing has taken her snorkeling in between the tectonic plates in Iceland, horseback riding through a rural Brazilian town, and riding an octopus art car at Burning Man with Susan Sarandon as part of a funeral procession for Timothy Leary (long story). When not writing, she is planning her next trip or taking too many pictures of her cat.
Elizabeth has always had a passion to create, but also the knowledge that the unique approach is often the best. Before finding her calling at The Dieline, Elizabeth worked for a Los Angeles-based graphic design company and as a writer for Day O Productions. However, it was while pursuing a degree in Fine Arts at Pasadena's Art Center College of Design, she learned the value of alternative perspectives and approaches to art and design.
With a passion that goes beyond the design world, Elizabeth finds inspiration through baking, traveling, storytelling, and weekly morning hikes with friends. Elizabeth believes that what separates a good designer from a great one is the ability to push themselves out of their comfort zone.
Elena was born and raised in Italy but she had itchy feet and moved to Japan, France the UK - where she has been studying and working for the past six years. Her willingness to explore the unknown has given her the inspiration for her work and research which focus on creativity and intrepid ideas.
An expert in marketing, branding and communication, Elena loves beautiful pieces of packaging but she equally loves the Tuscan Hills, blue cheese and cloudy cider. When she is not working on design you can find her cycling or eating pizza in Bristol.
Special Features Editor
Michael Ellenbogen is a senior consultant, marketing, design and behavioral science strategist for Fortune 500 companies, interested in understanding how and why people interact with brands, products and services of all shapes and sizes. His focus is on bettering brands through unique positioning, experience differentiation and communicating value proposition – from packaging on a ready-to-drink consumer beverage to thought leadership of a large B2B manufacturer.
Michael lives in NYC, loves taking his Australian Shepherd Lyla on long strolls and enjoys coaching hockey.