Designer, Roger Wang created this wonderful package design concept as a student at Academy of Arts University, San Francisco. "The mission of this project is to create a sustainable line for a shoe packaging under a specific fashion brand of our choice. In order to reflect the concept of 'being green,' all the materials used for this project must be environmental friendly."
Memo New York is one-of-a-kind visual identity studio that expresses the essence of a brand's narrative, fueling customer relationships. When so much thought, enegry and passion goes into what you do, doesn't your brand identity demand the same importance? With Memo New York it does. Take a look at their latest packaging projects!
Nails that are truely handy!
"This solution for nail packaging fastens to your belt loop, allowing for easy access. Handy Nails keeps nails out of the way and easy to grab one at a time, without reaching into a box, bag, or pocket. No more finger-stabbing, just nails conveniently on hand while you work!"
The brief was to create a concept to establish a new category of ultra-premium gin for Beefeater. Burrough’s Reserve had to be the pinnacle of the range, embodying heritage, craftsmanship and luxury. It needed to attract discerning, ‘free-thinking’ drinkers already engaged with other ultra-premium categories such as whisky and cognac. Launching in the on-trade, it had to exude status and credibility, while communicating its unique proposition on-shelf.
"We developed the concept, name and packaging design, which is a metaphor for the gin’s unique production. The design references the copper still, oak barrels and hand-crafted way in which it is made. The overall impression is distinctive; balancing the gravitas and craft cues of dark spirits with the freshness of gin."
Next Generation Snacks Limited have announced the launch of “Smooch”, a new type of ambient healthy snack made with pureed fruits and fortified with chia seeds and acerola. Rich in antioxidants, it is 100% natural and contains omega 3.
The range consists of 3 flavours: Raspberry & Peach, Pineapple & Banana and Blueberry & Banana and comes in a highly portable 4.06oz resealable Doypack pack format.
Each pack features a large and bold logotype formed in the shape of a mouth, creating a mnemonic for the name "Smooch" - achieving both shelf impact and consumer imprint. The logotype is stamped onto large portions of fruit that fill the entirety of the front face - demonstrating the generosity and wholesome nature of the product - which is backed up by the presence of a100% Natural "fruit sticker."
Aimed initially at the mobile, time starved adult market, Smooch was launched at the start of May in the US with a planned UK launch imminent. Smooch will be available in selected high street retailers.
Package designs for a line of agricultural feed additives from Agrobalt Trade group of companies. The concept is based on use of an image of the successful American farmer, the so-called rural "cowboy", capable "to subdue" any house living creatures.
In 2011, Hammond’s purchased McCraw’s Candies, the maker of that famous flat taffy you knew as a kid. McCraw’s has been selling its world famous taffy for over a century.
"We gave McCraw’s an icon, the taffy pulling man, to illustrate the fun process that happens behind the scenes. He’s seen across the board on 24 pack displays, point-of-purchase displays, and on their unmistakable translucent wrappers."
Color and simplicity makes this a tasty delight!
"Our new frozen novelties packaging is designed to grab customers' attention and convey all the qualities of the treats inside: playfulness, portability, nostalgia, and fun."