SEILENNA

SEILENNA

SEILENNA is an emerging swimwear line with branding and packing designed by RoANDCo. The packaging is minimal, featuring a dual color palette of white and orange, while an abstract sunset lives across brand collateral including bags, tissue paper and hangtags. With special attention to details like colored edges on stationery and bags, the brand is effectively kept alive though visual cues. 

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Vice 3

Vice 3

Vice 3 is a new eye shadow palette from Urban Decay. The slim case that includes all of these new eyeshadows are in a metal sleek case with eye-catching artwork. The abstract stripe design is bright and paired with a textural jeweled "Vice" icon that pairs perfectly with the overall design. The multifunctional product is housed in a pouch package that can function as a multi purpose bag and can be utilized to store anything from an electronic device to your cosmetics. 

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Opinion: The Future of Co-Branding

Opinion: The Future of Co-Branding

There is huge potential for brands to innovate and create new brand design benchmarks and experiences using the right creative partnerships.

We are living in an age of constant connectedness, resulting in a more demanding customer. As a result, many brands are joining forces to connect in new and ever-more resonant ways. On the one hand, increased activity in multinational mergers and acquisitions is resulting in brands joining together as portfolios are repositioned. On the other, brands are consciously choosing to connect with each other. While collaboration, co-branding, co-joining is nothing new, we believe that the key to an enduring and truly successful coupling – and therefore the future of co-branding - is about managing complementary lifestyles.

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"The Birthday Chocolates"

"The Birthday Chocolates"

Elite's Chocolate Cow is Israel's leading chocolate bar. To commemorate its 80th anniversary, BBR Saatchi & Saatchi developed a campaign that would allow the famous chocolate maker to celebrate with its consumers. How? By creating special edition "birthday" chocolate bars, numbered from 1 to 80, to ensure most birthday years were covered. 

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The Open Garage Brewing Co.

The Open Garage Brewing Co.

Here's a malt beverage you can have a lot of fun with. The focus of this design was on the user's experience, with an interactive element to be shared among two people. 

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