Before & After: Toddino's Cuore di Felicitá

Package re-design for Toddino's Cuore di Felicitá range by Brandlab is a total rehash of the packaging. Brandlab eliminated the unappealing product photo, and dated type face all together and oppted for a hand illustrated type treatment. The delicate lines formed a heart around the type, givies the design an extra touch of elegance and romantic feel. Jewal tone purple and pink compliments the browns and gold. The re-design is better suited for any special occation.

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Open 1

Loving this beautiful beverage packaging design by Curious:

"Open1 is a refreshing, alcohol-free tonic that helps lift your mood in a healthy way. Crafted on a foundation of carefully selected amino acids and natural plant extracts, Open 1 encourages feelings of being more open, uplifted and connected."

Share your thoughts on the packaging below!

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The Carob Kitchen

Over 17 years ago on a lovely piece of land in sunny Port Elliot, South Australia, Ma and Pa Carob planted their first little Carob Tree. The Carob Kitchen is proud to call Australia home. "We are 100% Australian owned and operated, and our products are 100% Australian gown and made."

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Finest Coffee

P&W Tesco Finest roast and ground coffee re-design. Colourful iconic illustrations express the character, flavour and geographical origin of each coffee, creating a distinctive vibrant look for each pack, whilst at the same time making a strong premium range within the Tesco Finest brand. The "freshness valve" and "strength message" have been incorporated into the illustrations to create a seamless unified design.

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CO/CO

CO/CO is a natural handmade cosmetic brand based in Dublin. Established by Italian Business woman, Nicoletta Cocco. Cocco uses only vegetarian ingredients with medical properties. Tabati Studio created a name and logo, stationery system, and package design.

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Chandon, American Summer

"Following the huge success of last year’s American Summer limited edition bottles, ButterflyCannon have created this year’s new release summer bottle for Chandon." Keeping the Americana theme intact, but more globally accessible - ButterflyCannon created a recognisable nautical theme.

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Breaking Free of the Category Construct

Consumers don’t speak category. You wouldn’t ask a colleague “For lunch today - do you feel like fast casual or quick serve?”  You’d say “Do you want to go to Chipotle or Taco Bell?”

  

Categories are a construct of industry and those who analyze it. They are an attempt to create an organizing framework around the things people buy so we can watch, measure and track them.  That’s how business thinks and how companies go to market.  But that’s not really how people think.

 

In every day consumer life, categories are becoming increasingly blurred.  This is especially true in the retail channel.  Is Wal-Mart a clothing store or a grocery store?  Is Whole Foods a grocery store or a restaurant?  

Why do you think travelers like renting cars from National’s “Emerald Aisle?” Because, rather than specifying a mid-size or a full-size (what does that mean!?), they just walk down the aisle and pick the car that looks best at that moment.

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Papercraft Finalists Announced: We Need Your Help!

The Dieline Package Design Conference 2013 is about elevating package design as an industry, and elevating the package designer’s role in the marketing mix. It’s about pushing yourself to become a better package designer, elevating your craft, finding your inspiration, and learning the tools you need to elevate your career. 

Many people entered The Dieline Papercraft Challenge to challenge themselves, their craft, creativity, and originality.

Now, we need your help to select the winner! The project that receives that most Facebook likes or Twitter shares will be declared the winner, and will join The Dieline Package Design Conference in San Francisco!

View The Finalists!

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