SEILENNA is an emerging swimwear line with branding and packing designed by RoANDCo. The packaging is minimal, featuring a dual color palette of white and orange, while an abstract sunset lives across brand collateral including bags, tissue paper and hangtags. With special attention to details like colored edges on stationery and bags, the brand is effectively kept alive though visual cues.Click to read more
Vice 3 is a new eye shadow palette from Urban Decay. The slim case that includes all of these new eyeshadows are in a metal sleek case with eye-catching artwork. The abstract stripe design is bright and paired with a textural jeweled "Vice" icon that pairs perfectly with the overall design. The multifunctional product is housed in a pouch package that can function as a multi purpose bag and can be utilized to store anything from an electronic device to your cosmetics.Click to read more
There is huge potential for brands to innovate and create new brand design benchmarks and experiences using the right creative partnerships.
We are living in an age of constant connectedness, resulting in a more demanding customer. As a result, many brands are joining forces to connect in new and ever-more resonant ways. On the one hand, increased activity in multinational mergers and acquisitions is resulting in brands joining together as portfolios are repositioned. On the other, brands are consciously choosing to connect with each other. While collaboration, co-branding, co-joining is nothing new, we believe that the key to an enduring and truly successful coupling – and therefore the future of co-branding - is about managing complementary lifestyles.Click to read more
Elite's Chocolate Cow is Israel's leading chocolate bar. To commemorate its 80th anniversary, BBR Saatchi & Saatchi developed a campaign that would allow the famous chocolate maker to celebrate with its consumers. How? By creating special edition "birthday" chocolate bars, numbered from 1 to 80, to ensure most birthday years were covered.Click to read more
Maris Plus is a liquid omega-3 supplement that is, first of its kind from Germany. The product is all natural and made from sustainable materials. Having considered the product, BVD designed the branding and packaging to suit the idea of a trustworthy medical supplement.
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Cristina Ricci has branded IL Biancospino to fit the desires of today's everyday consumer. A minimalistic approach that results in a clear, organic form sealed with aluminum.Click to read more
The 6th uses info graphics as a source to engage the consumers of Mastro Family's line of olive oil products.Click to read more
Here's a malt beverage you can have a lot of fun with. The focus of this design was on the user's experience, with an interactive element to be shared among two people.Click to read more
Hello Fall, and Hello Top 10 Packaging Projects & Articles of the week.Click to read more