Pantone Announces the Color of the Year 2017: Greenery

The color of the year is here! Every year, Pantone goes through a careful selection process to pick a color that is representative of our time. The decision is made through trend analysis and thoughtful consideration to many aspects of our society, from the entertainment industry, art, fashion, design, travel, lifestyles, technology, innovations, and socio-economic conditions. This hue goes ton to play a large role in product development and purchasing decisions in a wide range of industries.

Pantone Announces the Color of the Year 2017: Greenery

Landor Releases 2017 Brand Trends to Watch

Get ready for the New Year. It would seem that the consumer of 2017 is going to want the best of everything—physical products and digital experiences, blasts from the past and the trends of the future. From VR and AR advances to nostalgic experiences like going to camp, brands will need to simultaneously understand the desire for simplicity while harnessing the latest technology. It’s quite a task, and the first step is thoroughly understanding these wants and needs.

Landor Releases 2017 Brand Trends to Watch

Before & After: Target Wondershop Holiday Packaging

It’s time to get in the holiday spirit, and Target is here to help! The amazing folks at the Target Creative Team have revamped their Wondershop line of holiday items, including lights, ornaments, tree toppers, and other festive decor. They’ve updated the packaging to look fresh, clean, and classy, and each product stands out on its own while still remaining part of a whole brand.

Before & After: Target Wondershop Holiday Packaging

5 Questions with Ayra Peredo

Can’t stop won’t stop. Every week we bring you The Dieline’s Top 10 packaging projects and articles to inspire and boost creativity, but why stop there? Our 5 Questions With series allows us to sit down with the best of the best here on The Dieline and dig deeper into these fascinating projects, from the design process to the biggest challenges. Today we’re chatting with Ayra Peredo, the Canada-based designer behind the Fiasco Winter 2016 Collection.

5 Questions with Ayra Peredo

Pack of the Month: GATHER Pet Food

Forget “employee of the month” or high school superlatives—this is The Dieline’s Packaging of the Month. This monthly feature offers an in-depth, behind-the-scenes look at one of the most popular designs that’s appeared on the site. It gives you the opportunity to learn more about the designer or agency behind the product, why they designed it the way they did, and why we here at The Dieline love it. For November 2016, we spoke with Matthew Clark, Founder and Creative Director of Subplot Design Inc. and Jamie Turkington, VP Marketing at Petcurean Pet Nutrition about their design for GATHER Pet Food.

Pack of the Month: GATHER Pet Food

Clodhopper Beer for Driftwood Brewery

It’s always exciting to see new releases from Driftwood Brewery—not only because they have some seriously innovative brews but because Hired Guns Creative always impresses us with their packaging designs. The Clodhopper is no different, and this Belgian Dubbel has a rich flavor that comes to life on the label.

Clodhopper Beer for Driftwood Brewery

Delysoy Pasta

These boxes of pasta are too fun! Using illustrations and strategic cutouts, Bunker developed the boxes for these healthy noodles to have maximum personality. Each variety has its own unique character that makes the brand humorous, personable, and full of energy.

Delysoy Pasta

Waterworks Apothecary Collection

Waterworks and Stitch Design Co. created a collection of luxurious goods which include everything to make your time in the bathroom a truly lavish experience. 

Waterworks Apothecary Collection

Patagonia Long Root Ale

For years, Patagonia has been known as the go-to store for camping and adventure gear. And what goes better with the great outdoors than a cold beer? Patagonia Provisions and HopWorks Urban Brewery teamed up to create a Long Root Ale, the first of its kind—made with Kernza®, a soil-regenerating perennial grain. Hype Type Studio was responsible for designing the special brew, incorporating the oh-so-recognizable Mount Fitz Roy.

Patagonia Long Root Ale

Generous Wines of Bodegas Salado

Here’s a refreshing take on a bottle of wine. The Generous Wines of Bodegas Salado turned to TSMGO | The show must go on for a design that would honor its history while still getting it closer to younger audiences. The wine’s production process has remained the same since 1810, and this is exactly what inspired TSMGO’s approach. They aimed to have a premium design that feels modern in its fine details, while also remaining faithful to the Andalusian origins of the brand.

Generous Wines of Bodegas Salado