TheDieline.com: The Leading Package Design Blog

Jordans Organic Muesli

UK-based Jordans Cereals recently launched new packaging that has the distinction of being the first completely bio-based cereal packaging.

The new packaging is made from two films, a cellulose film from Innovia and a cornstarch-based film from Novamont.   The bag was produced by Alcan in Dublin. 

The bag features graphic design centered around the concept of wholesome grains and its use of colors is important to the success of the design.

The new design was recognized last month at the 20th DuPont Awards for Packaging Innovation.

Sustainable is Good

Simple Seed Rice

Gulf Pacific Rice knew the ropes when it came to packaging rice, but it was treading new territory when it came to producing and packaging their own organic goods. Capsule was called upon to create the name, language, and look for the new brand, thus Simple Seed was born. The naming was followed by packaging and web-site design as well as retail, all remaining true to their new brand strategy.

Double Cross Vodka

Old Nassau Imports came to Capsule with Double Cross, a brand new luxury vodka that required an awe-inspiring package. Capsule went to work and drawing from the vodka’s native Slovakia, created a bottle adorned with Slovakian poetry and other design elements that created a high-end and extravagant package.

Winner of the San Francisco World Spirits Competition - Double Gold for the bottle design.

Shatto Milk Company

"We at Shatto Milk Company have decided to provide our milk in glass bottles. The reasons for this decision are very simple. First, the glass bottle tends to keep milk colder, and colder milk is more desirable. Second, glass bottles are environmentally friendly. Our glass bottles can be washed and reused as many times as they are returned. Thus, recycling and reusing our bottles lowers the amount of material dumped in area landfills on a daily basis. Third, unlike paper cartons or plastic, glass imparts no foreign odor or flavor. Fourth, glass bottles are most notable in history for containing farm fresh milk from the local family farm, and that is exactly what you are getting from us. Let there be no doubt - our product is different - it is handled with the utmost care and packaged in the best container available, glass."

Designed in 2004 by Sullivan Higdon & Sink, it still looks fresh today.

Mari's New York

I've discovered luxurious packaging from Mari's New York - maker of gourmet brownies. It's no accident that the packaging is so gorgeous - founder Mari Tuttle went to school at Parsons, worked for Smart Design, has won numerous design awards and was design director for Cynthia Rowley's line for Target before getting into the pastry world and founding Mari's. It sure helps your own branding when you've got a background in design yourself.

For more images of Mari's packaging, continue reading...

Pot Of

biz-R has recently completed a naming, brand direction and packaging project for Clive’s new ‘Potof’ range of fresh organic meals. "Our approach was to challenge packaging design in this market, currently saturated with uninspiring international brands and bland own label products, and through distinct differentiation, to assist Clive’s as they expand and diversify their product range. “We have created a really bold, highly graphic, identity based on symbology,pattern and colour associated with each recipe’s origin. The eye-catching result communicates beautifully, on and off the shelf.” Blair Thomson Creative Director/ biz-R"

Debranded home

Debranded home is a new way of thinking about products and their presence into our houses: many of us prefer to show anonimous packs into their toilets, in spite of branded ones.

Marks & Spencer

Agency: Multistorey

Cider

Cider (from Swedish brewery, Krönleins Bryggeri AB) features a smart, sideways logo. Nice use of typography—(rather than punctuation)—to create an emoticon effect. 

Naming and design, by Stockholm-based Amore.

box vox

CB I Hate Perfume

There is something appealing about the slightly inconsistent typographic elements on the labels of the CB I Hate Perfume collection. These perfumes are the creations of scentologist, Christopher Brosius. The scents are mostly specific fragrances like The Fir Tree or Gathering Apples. These look almost like they came out of the perfumer's lab - in stark contrast to the elaborate bottled things you'll find in a department store. For more images, continue reading...