I find that a sleek contemporary take on Chinese Food Brand out side of Asia is a rarity. A handful of hip, contemporary chinese fusion places do pop up in Los Angeles every year, how ever, the immediate thought of a Chinese Restaurant in a western setting remains as the hole in the wall with little or no branding. Garbergs Project, Stockholm took the challenge of creating a complete brand and visual identity for Beijing 8, where the main task was to combine the ancient Chinese cuisine culture with young, Scandinavian values and style - also focusing on ecology and long term sustainability while reflecting 'slow fast food'
"Design is challenging. Designing packaging is even more challenging. But, designing packaging for a private brand? That’s a whole other ballgame when it comes to boundaries and hurdles."
Alex Blake and Andy Kurtts of The Fresh Market discuss the merging private brand design challenge. Learn how they make their designs pop in this opinion article.
Mount Franklin Lightly Sparkling is a limited edition Bird Garden Design by Akira Isogawa."Coca-Cola Amatil partnered with new design agency Creative Platform and fashion designer Akira Isogawa to create Mount Franklin's Lightly Sparkling limited edition, pure spring water in a champagne bottle.
The idea was to create a sense of occasion for premium water in high-end restaurants and show a new side of purity through Akira Isogawa's inspiring Bird Garden silk watercolour print."
Hitting the milestone of 25 years, Stocks Taylor Benson celebrates by creating a special edition gift with their clients.
To commemorate this event, Stocks Taylor Benson thought to create a presentation box set containing Glenfarclas 25 year old single malt whisky and a drop of complementing Cairngorms Well still water. Each box is hand-numbered, 1-250.
Stocks Taylor Benson goes into detail about the design and the contents of the box set:
Labelled as ‘Dram Good Design’ and ‘Well Clever Ideas since 1988’ – using crafted typography, printed using black ink, orange foils and heavy indents onto natural white paper – the bottles are displayed in an unexpected bright orange fabric, true to the company’s branding. The packaging itself is hand finished, with a rigid lid wrapped in a distinctive orange-foiled, brown, uncoated paper and a box wrapped in a premium, silver-foiled, rich black, textured paper. Once the box is opened the recipient is invited to share in a wee toast, “Here’s tae 25 years of spirited graphic design”, foiled onto a heavyweight board flap that hides the contents and builds the sense of anticipation.
ESTUDIO VERSUS recently embarked in creating the packaging design for Ambar 10.
"Packaging of a new beer brewed exclusively for La Zaragozana by Estudio Versus and aims to surprise and demonstrate the possibilities of beer.
The research team of Cervezas Ambar with Master Brewer at their head, were "cooked" a beer in which a high ranking with the different contributions of hops originating from nine countries that have been used are harmonized.
Under the name of Amber 10, this proposal has been prepared using 10 varieties of hops and an alcohol content of 10 degrees. It comes in 50cl bottles. mechanically and silkscreened cap."
Actress Natascha McElhone, along with a dermatological biochemist and a team of leading plastic and cosmetics surgeons, released Healgel.
An unusual combination of people to be behind a brand, but then HealGel is no usual brand. It’s a range of products originally created to help surgeons in their work, but which now provide high quality, effective skin care. It was the products’ roots that informed the brand refresh carried out by Pentagram’s Domenic Lippa.
"First viewed at Portland's Feast 2013 Food and Wine Festival (as a promotional piece) the can will make it to our shelves as a limited edition release. The design behind the can is simple and redirecty, using bold typography as its main feature. Cans were created for both Underwood Pinot Noir and Pinot Gris. It is reasonably priced and with the craftsman spirit of the Oregon's region, the cans are an added bonus...and if drinking wine from a can isn't your thing, pour it into a glass and let it breathe because the product is deeper than the packaging."