It’s hard to break through in the world of beverages as an emerging brand, and the coffee space is seemingly even more complex. Consumers have preferred brands or beans, and getting them to try something new for their early mornings or busy afternoons isn’t a straightforward process.
That said, we’re easily swayed by a beautiful piece of design, and Fat Miilk is a coffee brand with resilience, cultural pride, and unapologetic boldness at its core.
Founded by Lan Ho, a Vietnamese-American entrepreneur, the brand remixes Vietnamese coffee with authenticity and fearlessness, creating a brand that will engage new consumers. Truffl, the design agency behind Fat Miilk’s packaging, emphasizes the coffee company’s nature in every design detail.
